The competition is strong and the industry is growing at a rapid rate. There are new blogs and bloggers popping up every single day. At times, it can feel hard to keep up. It’s like you shut your eyes at night and wake up to an industry that’s moving a million miles an hour.
But, just like with anything else, it’s healthy to take a step back and evaluate – in fact it’s almost necessary to do so. Each quarter, I set aside time to evaluate: what’s working, where I need to pivot + what new changes are making headwaves. I also like to peer around the corner at what’s to come. It’s essential in order to stay strategic with your brand.
So today I’m going to start at the very beginning with you all: finding your niche. In this blog post, you will find three strategies to help niche down before you start that blog / podcast / youtube channel or what–have–you that you’ve always dreamed of!
NICHING DOWN TIP ONE: GET SPECIFIC
“Niche” is somewhat of a buzzword in today’s business world. Everyone tells you to niche down and stick to it. While that’s great advice, it doesn’t tell the entire picture!
Fashion is a niche. But, affordable fashion for the everyday, millennial gal who’s styling on a budget while still trying to rock the latest trends is an even more niched down version. (See what I did there, I gave you the exact niche of the City of Sisterly Love).
So, how do you do this? First things first – you need to get specific. I mean, verrrrry specific.
Do you like fashion? Great. What kind of fashion? High fashion, street style, work wear or trendy outfits?
Next, think about stores – will you be posting mostly about high end items or would you prefer sticking to affordable items. What kind of stores offer the category of fashion that you want to talk about. Nordstrom? Bloomies? Forever 21? Pacsun? Urban Outfitters. Will you be posting about the newest items or the pieces that just went on sale and hit the clearance rack?
The key here is to find a niche within a niche.
NICHING DOWN TIP TWO: CREATE YOUR AVATAR.
So, you may be thinking, “What’s an avatar?” Well, an avatar is your ideal reader – in other words, it’s your target market.
I’m serious here, grab a pen and paper or your laptop and start writing down specific details about your avatar.
Before you can begin writing to him or her in your content, you need to figure out who he / she is!
How does she like to be spoken to? Is it direct, blunt and to the point. Or perhaps she prefers to be spoken to in a more light hearted way with a lot of personality.
Next, think about where she lives.
Is she a beach lover who lives on the coast of California, spends her summers at the beach sitting around a campfire with her closest gal pals? Or is she the gritty east-coast gal who lives in the heart of NYC and spends the summers brunching on the rooftop of a bar.
Now think about what she does for a living. What does her everyday schedule look like? (In the end, this is going to help you decide when and where to post). Maybe she doesn’t have time to sit and watch a 30 minute YouTube video so you’ll choose to post shorter clips on IGTV.
LITERALLY, think about her down to the emoji’s she uses. Does she use the laughing (?) face excessively (me, lol) or maybe she uses the eye look (?)
Do you see what I’m getting at? Creating an avatar for your audience is at the very core of your brand.
NICHING DOWN TIP THREE: STAY CONSISTENT
Great, now you’ve found your niche and created your avatar. But… What’s next?
In order to grow within your niche you need to stay consistent with the message and story you are telling.
For instance, it would be completely off brand for the City of Sisterly Love to start talking about purchasing Gucci bags and $800 Stuart Weitzman boots. You’re more likely to find the latest dupes for both of those items (with a coupon code 😉 you know how I roll).
If I were to start posting about those expensive, designer items it would be off putting to the current audience that I’ve built around the City of Sisterly Love. My readers / friends wouldn’t resonate with the message I was trying to convey.
So, what does this mean for you? How do you implement this?
Once you find your specific niche, keep reminding them that you’re in the niche. Keep your messaging, story’s, themes and lessons consistent. Don’t stray too far from the core of your audience and avatar (but still let yourself have fun and be creative).
Hopefully this type of post was helpful for anyone looking to start a blog or build their online presence!